Can The Magic Of Sin City Conquer The Cell Phone?
The magic, glitz and glamour of Las Vegas is alive and well with the millennials, only this time, Vegas is betting the house on getting them to gamble on their slots, as opposed to their phones. When it comes to millennials, technology and extreme cell phone usage normally comes to mind. But surprisingly, the classic slot machines from sin city is resonating with the today's millennials, even drawing them in. What's hooking the millennial generation to Las Vegas style slot machines, are the same factors that lead to the fervor of the hit cell phone game, "Candy Crush." Instead of developing game apps for milliennials to become addicted to on their phones, the slot machine vendors are now considering copying popular mobile games to be played on slot machines themselves.
One such company that is up to the task, is "Gamblit Gaming," who have already converted popular digital games to slot machines for Caesars Entertainment Casinos in San Diego and Las Vegas with the aim of luring millennials away from the phones and to get them to actually spend money on the real life slot machines. Surprisingly, many millennials actually have no problem buying meals and drinks at casinos, but they surprisingly prefer to gamble on their cell phones.